The numbers are clear: consumers click on unpaid, or organic, search results way more often than pay-per-click ads. So it’s no surprise that for most business owners, getting their site listed on the first page of results is priority one. Better position equals more clicks … more clicks means more business.
Search engine optimization, or SEO, is all about improving where a site appears in organic search results. It’s not always easy; there’s no single sure-fire trick to getting to page one. And it can take several months before rankings noticeably improve.
As with pay-per-click and local search programs, SEO is a specialty that’s most successful when managed by experienced professionals like Virtual Solutions.
What’s the difference between SEO and pay-per-click marketing?
SEO strategy focuses on improving your site’s ranking in organic search results. Many things impact a site’s organic search ranking; no one tactic controls where a site appears in the list of results. Pay-per-click marketing strategy also focuses on improving a site’s ranking … but in the sponsored ad sections of a search results page. Advertisers have more control over where these ads appear; the more you pay, the higher the ad’s placement.
In addition, organic search results have a greater growth potential because listings have a long life. PPC ads are limited both by budget and duration; when a pay-per-click campaign is over, PPC ads disappear.
What’s makes a web site “search engine friendly”?
Lots of things. Meaningful, well-written content that’s rich in keywords and phrases related to your business, for one. The number of links within your site, as well as links from other sites to yours, for another. It’s important that the technical code that drives your site be executed correctly, too. The list goes on and on.
Can Virtual Solutions really help improve my site’s organic search rankings?
With over 15 years of real-world experience behind us, we have a deep understanding of what it takes to build and run a successful SEO program. Over the years, we’ve worked with dozens of businesses of all sizes to dramatically improve their organic search rankings. Chances are, we can help you, too.
Ready to improve your site’s search rankings? Contact us at info@search-consulting.com or 816-822-0900.