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Organic Results
- Designing your content and web page
information to appear high for local searches such as "Kansas
City Pizza" or "Chicago Auto Mechanic". The methodology
is similar to general organic search programs. |
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Pay-Per-Click Campaigns
- Reacting to the growing use of local
search, engines such as Google and Yahoo! are now offering tools
to geographically target potential visitors. Ads only appear
for local users. |
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Internet Yellow Pages (IYPs)
- Online directories equivalent to the
traditional Yellow Pages. Both standard and premium space is
available. Some of the more prominent directories include: |
