Link analysis and building has become
important criteria in major crawler-based search engine algorithms.
It provides a meaningful way for search engines to determine which
pages are important and would be helpful to users.
Unlike the past though, each link is not perceived as equal by search
engines. Links from quality web pages pointing to your site are much
more valuable than poor web page links. Google, as an example, uses
their PageRank system to rate web pages. The higher the ranking, the
more "important" that page is. For example, a link from
a PageRank 10 page is much more valuable than a link from a PageRank
1 page.
Why Are Link Building Campaigns So
Important?
The importance of quality online links is easy to measure.
Just as any other business, a quality referral is invaluable. Overall,
strong links will:
• |
Increase number of visitors |
• |
Drive higher search engine results |
• |
Deliver stronger link popularity |
• |
Increase Google PageRank |
|
