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Meta
Tag Optimization - Meta tags are unseen pieces of web
code that define the page title, description (often shown in
search listings), and keywords traditionally used to find your
site. As each page of your site is different, the meta tags
will also change. |
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Content Optimization & Consultation
- The content of each page is optimized for higher search results
as well. Generally, the first 200 words of body copy are important
for search engines “crawling” a site. Other elements
of the pages are modified for higher search results including
architecture, navigation, images, text links and headlines. |
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Content - Search engines
interpret a page by looking not only at that page's content,
but also by looking at other pages linked to that page. Clustering
your content so that similar pages are grouped under a particular
page increases the importance of that page. |
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Provide a Site Map or "Spider
Food" - Search Engine spiders find pages of your
site by links on the page. The best way to quickly get a spider
to look at all of your site's pages is to incorporate a site
map linked from the home page. A site map is a hypertext listing
of all of the important content on your site. |
