In order
to gain a complete picture of the current effectiveness or your web
site, Virtual Solutions will explore some, if not all of the following:
Search term research–
The most important element to organic search engine success is optimizing
your web pages for the appropriate search terms and phrases. We will
gather this information from various sources, see where you rank for
those terms and identify the relative competition on the major search
engines.
Competition–
Via several software tools we will identify your online competitors
and determine the strength of their current campaigns. Link relationships– Some search engines will value the
links pointing to your web site when determining your results position.
Currently, Google not only weighs the number of links pointing to
your site, but also the importance of those pages pointing to your
site.
Log
file analysis– Your web
site’s log files tell you specific information about your traffic
– how many unique visitors, page views, where they came from
and what they searched to get there.
Web site structure–
Often, the coding of a web site can be a significant reason as to
why a site is not being listed on top of search engine results pages.
Mostly importantly, as with any marketing
or advertising campaign, it is critical to establish upfront program
goals. Virtual Solutions will work with you to detail realistic and
quantifiable objectives. We will measure any success against these
goals down the road.
If you are interested in learning more about Virtual Solutions' approach
to search engine optimization, please contact us for afree
consultation.
