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Home : Our Approach : Benchmark Current Situation    
Web Site Benchmark
 
In order to gain a complete picture of the current effectiveness or your web site, Virtual Solutions will explore some, if not all of the following:

Search term research – The most important element to organic search engine success is optimizing your web pages for the appropriate search terms and phrases. We will gather this information from various sources, see where you rank for those terms and identify the relative competition on the major search engines.

Competition – Via several software tools we will identify your online competitors and determine the strength of their current campaigns.

Link relationships – Some search engines will value the links pointing to your web site when determining your results position. Currently, Google not only weighs the number of links pointing to your site, but also the importance of those pages pointing to your site.

Log file analysis – Your web site’s log files tell you specific information about your traffic – how many unique visitors, page views, where they came from and what they searched to get there.

Web site structure – Often, the coding of a web site can be a significant reason as to why a site is not being listed on top of search engine results pages.

Mostly importantly, as with any marketing or advertising campaign, it is critical to establish upfront program goals. Virtual Solutions will work with you to detail realistic and quantifiable objectives. We will measure any success against these goals down the road.


If you are interested in learning more about Virtual Solutions' approach to search engine optimization, please contact us for a free consultation.
     
     
     
     
 
 
 
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