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| SEO Myths & Pitfalls |
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Here
are some of the more common misconceptions we have experienced related
to search optimization:
From Search Engine Opimization
Firms:
Guaranteed #1 Ranking
Guaranteeing a #1 position in search engines results pages is 100%
impossible. If you here this from a service, run, don't walk. As a
means of attracting business, this is offered, but can't be delivered.
A common tactic would be to subsequently provide #1 placement in paid
(ppc) results, which is a completely
different approach.
Monthly submission to engines will
gain ranking
As part of a monthly service charge, firms will charge additional
fees for routine submissions to search engines. Not only does this
not improve rankings, but it may just frustrate them. Search engines
will routinely "spider" your site, so if any information
changes or is added, they will find it.
From Clients:
SEO takes no time. It's just adding
some keywords and changing copy.
Each web site is different. One may require some small changes, others
more work. One thing is absolutely clear - all of them require a strategic
approach to not only identify the issues and execute the plan, but
time to monitor the results. It may take months for the engines to
recognize changes in pages, then more time to "tweek" the
pages for stronger results. Also, your campaign may involve link building,
or a PPC campaign. In any case, organic SEO is a long term approach.
Professional SEO's are too expensive
For some, this may be true. But you need to examine how important
and expensive your own time is. SEO is a methodical, time consuming
process that requires constant attention. Take a look at how profitable
new customers are. In many cases, a few customers can easily justify
the cost of an SEO firm.
You should also be mindful of companies that claim to offer a lot
for a small fee. In this industry, you get what you pay for.
Isn't this something my web designer
handles?
Web design/development and optimization are two different services.
Web designers are typically not concerned with optimization - their
focus is design. On the flip side, SEO's focus on optimization, not
design. Be mindful - while some design firms say they offer SEO as
part of their services, they typically are not concentrating on it
at all, or hiring the expertise out to a specialist.
If you are interested in learning more about
our services, please contact us
via mail or at 816-674-2697. |
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